Rest Less is a UK-based startup that has secured over €6.8 million in funding for its platform that caters to the over 50s demographic. This generation controls over 75% of all household wealth, yet there has been a lack of tech solutions to cater to their specific needs. Rest Less aims to change this by providing a digital community, advocate, and advice platform to empower the over 50s to live their best lives. The platform offers tailored articles, guides, and advice on topics such as work, health, pensions, relationships, and money. Rest Less Mortgages and Rest Less Pensions have also been launched to provide later-life lending advice and to close the advice gap in pensions. With this latest funding, the startup plans to expand its financial advice offerings to give older people better access to trusted and credible advice.
Rest Less has just secured over €6.8 million in a new funding round led by Moneta Venture Capital. The funding also saw participation from new investors such as Sony Financial Ventures/Global Brain and Exceptional Ventures. Existing investors, including QED Investors, Viola Fintech, Octopus Ventures, MTech Capital, and 1818 Venture Capital, also joined in the round due to strong demand.
Sara Stephens, Co-founder and CTO of Rest Less, believes that the tech industry has generally ignored this large and growing section of society, despite them being an enormous consumer market. Rest Less is pleased to be leading the way in bringing innovative technology solutions to help meet the needs of today’s digitally native midlifers. Stuart Lewis, Co-founder of Rest Less, says that the startup is focused on solving the problems that matter to their community. Rest Less has become an essential and trusted resource for today’s digitally native midlifers, with one million members in the community.
Rest Less was founded in 2019 with a vision to empower the over 50s to live their best lives. The platform started out as a work and careers site that matched age-inclusive employers with its member base. Today, it has expanded to offer thousands of tailored articles, guides, and advice to support members as they navigate midlife transitions. The over one million members in the community include UK TV personality Davina McCall.
With the latest funding, Rest Less plans to accelerate investment in its unique financial services offerings in the pensions and later-life lending space. Rest Less Mortgages and Rest Less Pensions have already been launched to cater to specific needs of the demographic. Rest Less aims to give older people better access to trusted and credible advice on pensions, lending, and more.
