Sustainable cloth startups are gaining traction as consumers become more aware of the negative environmental impact of the fast fashion industry. These startups use eco-friendly materials and production methods to create clothing, providing a sustainable alternative to the traditional fast fashion model.
One such startup is Clothes Doctor, an eco-friendly clothing care business based in London. The company has recently secured £1M in a funding round led by Cornwall & Isles of Scilly Investment Fund (CIOSIF) and plans to use the capital to fuel business growth and accelerate international expansion.
Clothes Doctor, a sustainable cloth startup based in the UK, has raised £1M in a funding round led by Cornwall & Isles of Scilly Investment Fund (CIOSIF). The round also saw participation from Joanna Jensen, founder of Child’s Farm, Founders Factory, FSE Angel Network, and existing private investors. The company will use the capital to fuel its business growth and international expansion.
Founded by Lulu O’Connor in 2017, Clothes Doctor is primarily a clothing repair business that has evolved into a supplier of eco-friendly laundry care products. The platform sells premium eco-friendly clothing care products, including detergents, fabric softeners, stain removers, scent bags, brushes, and combs, direct-to-consumer and wholesale. The products are being sold across five continents and the company has secured partnerships and stockists such as Ocado, Harrods, and Net-A-Porter.
Clothes Doctor’s products are made with natural ingredients that are fully biodegradable, ocean and animal-friendly, and infinitely recyclable in a closed-loop system. The company claims that by extending the life of clothes by just nine months, the carbon, water, and landfill footprint of a wardrobe can be reduced by up to 30%. Clothes Doctor experienced a 270% growth last year and plans to make essential UK hires across marketing, operations, and sales departments.
Clothes Doctor’s all-female team of experts in their field are enthusiastic and determined to offer eco-friendly solutions to the fast fashion crisis. With their excellent products, the company plans to be a part of the answer to the fast fashion crisis.
