Peppy, a UK-based startup that offers gender-based healthcare as an employee benefit, has secured €41 million ($45 million) in a Series B funding round led by Albion VC. The funding will be used to fuel Peppy’s global expansion, particularly in the US market. Peppy initially started with menopause support as an employee benefit but has now expanded to include family and reproductive health services for both men and women. The startup aims to provide expert support during critical life transitions through virtual consultations and live chat with healthcare providers.
The funding round was joined by Kathaka, MTech Capital, Simplyhealth, and Sony Innovation Fund, with previous investors Felix Capital, Hambro Perks, Outward VC, and Seedcamp also participating. Peppy’s co-founder and co-CEO, Dr. Mridula Pore, expressed excitement about the company’s growth and its mission to become a household name across the world. The startup already dominates Europe’s employer-funded gender-based healthcare market and aims to become a leading player in America.
Peppy gives users unlimited access to healthcare providers who specialize in the conditions and life stages that threaten their health and quality of life. The service is entirely free to users via their employer and has expanded to include support when trying to start a family, becoming a parent, reproductive health issues like PCOS and endometriosis, and men’s health services. Peppy’s services have quickly made it a world leader in a multi-billion dollar industry, particularly in the menopause market, which reached a valuation of $15.4 billion in 2021.
Peppy’s success reflects a tipping point for gender-based personalized healthcare, highlighting its importance in society. The startup’s services are particularly vital in addressing the gender health gap and ensuring that quality healthcare is accessible to everyone, regardless of gender, nationality, or economic status. The demand for personalized care has become a non-negotiable factor in attracting and retaining the best employees, especially women, and Peppy’s innovative platform allows employers to offer their staff the care they need during critical life moments.
Peppy’s market-leading position is secured by the latest funding round, allowing the company to reach millions of additional employees in various industries. Currently trusted by over 250 enterprise businesses, Peppy has grown rapidly since its €8.8 million raise in 2021. The investment also cements Peppy’s importance in the industry and reflects the vast market demand for a digital provider dedicated to women’s health, particularly menopause. The startup’s combination of digital convenience and personalized advice from experienced, specialized healthcare professionals resonates with customers and partners in both Europe and the US.
