Exclusive: Firms claim to support responsible drinking, yet data shows those who consume at risky or harmful levels account for 60% of sales in England
The alcohol industry makes most of its money – an estimated £23.7bn in sales in England alone – from people whose drinking is destroying or risking their #health, say experts who accuse the industry of irresponsible pricing and marketing.
While the industry points to the fact that most people in the country are moderate drinkers, 60% of alcohol sales are either to those who are risking their health, or those – labelled harmful drinkers – who are doing themselves potentially lethal damage, figures seen by the Guardian show.
Work by Prof Nick Sheron of Southampton University, co-founder of the Alcohol Health Alliance of more than 40 concerned organisations and colleagues, has established that people who drink dangerously are the industry’s best customers.
“We looked at data from the Health Survey for England and did some calculations on that and we found that in terms of the total alcohol consumed within that survey, 69% was consumed by hazardous and harmful drinkers together,” he said.