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Business & Economy

Character of a Corporation

Posted on 21 January 2009 by Dorret Groot Wassink

character-book-full.JPG by Rob Goffee and Gareth Jones

In this book Goffee and Jones succesfully give an insight into organisation’s different cultures by using a simple model. According to Goffee and Jones the key factors that dominate organisational cultures are sociability and solidarity.

They come down to 4 basic coporate cultures:

character-of-a-corp-chart-review.JPG

The accuracy with which these reflect the reality of true organisational cultures is stunning. They examine each basic culture from both the good and the bad. Having worked in many companies helping them to achieve cultural change, I find this book really helpful in diagnosing what the current culture is, where it works, how it is dysfunctional, where it needs to change and how.

A practical book for everyone working in an organisation. Goffe and Jones provide short checklists to help you make your own diagnosis, step by step. It does not merely analise your culture, it shows how to change it.

I found one of the best parts the survival rules for all eight types. It makes corporate culture tangible and easily understood.

Survival rules:
The dysfunctional ‘between friends’ culture:
Bring 2 jackets to work, forward your email to all the right people, make sure you get to the meeting before the meeting and keep your head down.

The functional ‘between friends’ culture.
Make friends all over the organization, help others when they need it, rules are meant for interpreting and your career belongs to you.

Coca-Cola, Disney, Nike and Hewlett Packard all have it: a positive corporate culture that powerfully affects their bottom line. Yet despite its ability to make or break a business, corporate culture remains the most underutilsed resourse in business today.

Vadimus Post rating: A

Click here or on the photo to order directly from amazon.co.uk

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Dorret Groot Wassink is Managing Director of the UK change management firm Target Point Ltd. She assists global organisations in bringing about top-down corporate cultural change. Her clients present and past include: ING Group, Bolletje, Rabobank, Fortis Group and others. She is passionate about doing all we can to save this earth and cut down on carbon emmissions and consumption. She is Dutch-born and raised and currently lives in the UK with her husband and three young children.
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